User segmentation

Learn how to segment your Guides using custom attributes.

A user segment defines a specific user group. The user segments can be built using custom attributes. There is a standard set of attributes that you can use: Customer User ID, First Time Active and Last Time Active

There are 5 steps to add custom attributes: 

  1. Create a segmentation concept.

  2. Inform your developers.

  3. Create the attributes.

  4. Create the user segments.

  5. Apply the segments to your Guides.

1. Create a segmentation concept

Before creating any segments, we encourage you to develop a coherent logical segmentation concept. You can read our best practices article on segments here

2. Inform your developers

For the segments to work, your developers need to adapt the snippet to share the relevant information with Userlane. 

There are 3 things that you have to do:

  1. Send your developers this article about the technical implementation.

  2. Send them your segmentation concept. The concept should include all the data that you want to use. 

  3. Ask for the “key” / “name” and “data type” they will use in the implementation. You’ll need this to create the attributes.

3. Create the attributes

If you are based in Europe ⇨ Start this Guide to create attributes through an interactive tour. To do this you need to have the information about your “key” / “name” and “data type” from your developers. If based in the US, ⇨ Start this Guide.

4. Create the user segments

If you are based in Europe ⇨ Start this Guide to create user segments through an interactive Guide. If based in the US, ⇨ Start this Guide.

5. Apply the segments to your Guides

If you are based in Europe ⇨ Start this Guide to apply your segments to your Guides. If based in the US,  ⇨ Start this Guide

Good to know

  • If you want to target specific pages think about using context-based segmentation via page segments.

  • You can’t delete an attribute or change its data type. However, you can always edit the name and the key of an attribute later.

  • You can see the custom attributes for each user by clicking on a user in the user overview.

  • Our standard plan includes five attributes, five user segments, and five page segments. Reach out to your account manager if you want to use unlimited segmentation.

User Icon

Thank you! Your comment has been submitted for approval.