Promote your Guides

With the Userlane Promotion feature, you can highlight important processes and features of your app in a Guide. Our Userlane AI will show the activated Promotions at the best moment. The users will see a pop-up next to the Userlane Assistant avatar and can decide if they directly want to start the promoted Guide or close it for later.

Activate a Guide Promotion

⇨ Start this Guide for a walkthrough of the Promotion activation process. 

When does a Promotion appear?

Our Userlane AI will take care of managing your Promotions. The underlying algorithm is based on the following criteria: 

  • Only one Promotion is triggered at a time.

  • If there are two Guides promoted for the same user group, and one of them has a page segment, this Guide will be promoted based on its page segment over the concurring one. 

  • The promotion of a Guide is also triggered if the Guide is public but in a private chapter. 

  • If a Promotion is triggered, the user can start the tour, close the Promotion actively or continue interacting with the underlying app, which will close the Promotion as well. 

  • The promoted Guide will not appear for a user again after it is started.

  • The Promotion won’t appear twice on the same page (without a page reload).

  • If a user doesn't start a promoted guide, Userlane will wait at least six hours before it triggers the same Guide again.

  • The promoted Guide appears up to three times for a user who saw the promotion but didn’t start it. If they closed the Promotion actively,  it will only appear up to two times and then won’t bother him anymore.

  • Switching an active Promotion off and on again resets it. This means that users that have already started the Guide will receive the Promotion again.


The Promotion will take the applied segmentation into account. The Guide will only be promoted to those users and on those pages that are defined in the segments for the respective chapter and Guide.
⇨ Start this Guide to learn how to change segmentations. 

  • Use page segmentation in combination with Promotions to highlight the most important and valuable feature on a specific page.

  • Don’t activate too many promotions in parallel for your users, especially not for the same page segment. This could annoy your users.

  • Regularly change the content you’re promoting to create a fresh, valuable experience for your users.