What is it?
The Task Success Rate will help you understand if users are interacting with tasks and interesting elements to be aware if users complete tasks or interact with important features easily and efficiently.
It enables you to tag and measure the usage of the specific elements/features in your underlying app. Upon, tagging in our Editor important elements show the process. (e.g. “submit” button, “save”, “finish” or anything that indicates an important interaction) you will understand:
What percentage of your user base is doing tasks/interacting with these important elements?
Are important parts of your app being used?
How many users interact with your killer feature?
How is it calculated?
Sessions with Tag interaction / all engaged Sessions = Task Success Score
Why use it?
Task Success shows if users are able to successfully complete predefined processes.
A low Task Success Rate indicates a broken business process and potential to reduce support effort and increase productivity.
A high Task Success Rate has big impact on your business results:
- Lower support cost
- Higher productivity
- Reduce usage mistakes
Here are our 2 Tips for a high Task Success Rate:
1. Understand incomplete tasks
Investigate where people get stuck and educate or adapt processes.
Conduct user research: understand better why they get stuck.
2. Create awareness and promote content
Propose to use the guide feature/add more guides since users seem to have issues
Promote certain Guides / consider an internal training / simplifying certain tasks.
Good to know
- When you remove an application URL, tags will no longer be tracked but still appear in Task Success overview. Remember to manually delete or reselect these tags.
- The % of all users indicator starts to be populated after a significant number of users is reached.
- At least one interaction is needed for a new Tag to appear in the All Tags list.