What is it?
Engagement is a key indicator if an application creates value. With this metric, you can check if the users actively engage and interact. Did they actually engage with the application or did they just open your app and bounced out? Engagement metrics show the user’s involvement with the application by tracking how many engaged sessions they had.
Why use it?
Users that are engaged are more likely to learn faster, return back, talk about the app or complete a purchase from you. This metric represents a story of how engaged your users are with the application. This metric will also present how much time on average users spent and how much time they spend on each part of an application.
A low Engagement might be a warning sign, that an application is not utilized. This allows identifying cost savings by reducing licenses or highlighting potential for higher efficiency to increase productivity with re-training.
A high Engagement Score has big impact on your business results:
- Higher app ROI
- License cost savings
How is it calculated?
|E Score||% of Engaged sessions|
(Engaged sessions / all sessions) * 100
|Sessions number||Total number of sessions|
|Engaged sessions||An engaged session is a session that lasts more than 10 seconds and/or has more than one click or other activity events, such as a page change.|
|Average active session duration||Average session duration|
|Total session duration over time (Bars)||Average (cumulative) time spent in the application in the date interval per user|
|Average time on page (URL table)||Average duration of all visits to a URL in the date range|
Here are our 4 Tips for a high Engagement Score:
1. Be aware of what is engaged with
Understand where your users are going and spend the most time with.
Check which tasks (T) are actually done and what functionality is never used.
2. Review and understand
Conduct interviews to better understand whether users don't need those functions, don't find it or simply don't want to use it.
Review the content and functions in the specific area.
3. Improve engagement
Utilize Guides and Announcements to promote that part of the application.
Start awareness / education campaigns to get people to log in. This can also be with fun elements, e.g. making it a challenge or competition.
4. Consider alternatives
Consider removing an area if no one uses it, if applicable.
Reduce number of seats/licenses, if applicable.