Send the snippet copy and this article about the technical implementation to your developers.
How to adjust the Userlane Snippet for user identification and segmentation
You can modify the Userlane Snippet to pass information about your users through custom attributes. A custom attribute could be a user role or a subscription to a specific feature of your application. This data can be used to show your guides to the relevant users. You can manage those custom attributes in the Userlane Portal. Here you’ll find further information on user-based segmentation.